James Sommerville was an unemployed UK teenager in the mid 1980’s when he saw an emerging technology that inspired a business. He Co-Founded ATTIK, a design agency funded by £2,000 from The Prince’s Trust Charity. Over 25 years their work and collection of experimental design books demonstrated diversity and design sprint teams embracing collaborative methods.
James joined the Coca-Cola Company in 2013 not knowing what to expect. Over 5 years he designed Coca-Cola global brand activations, including the One Brand Strategy and Taste The Feeling global campaign. Under his leadership, Coke re-established itself as a cultural leader through bold and iconic design, a direct-to-talent model and powerful systems activated throughout 200 markets.
James departed the corporate world to start what he believes will be the next revolution in the creative agency world centered around a 100% distributed talent model of known brands and unknown creative talent who are invited to respond to global brand challenges.